Our publisher services include Ad Operations, Yield Management and Website Monetisation.
Outsourced Specialised Sales Team
Our team of digital sales specialists will provide you with the best digital solutions for your brand every step of the way.
We build ad units in Google Ad Manager where we generate a code snippet to ensure that ads are targeted to specific website ad placements.
A website audit is a full analysis to identify a wide range of website issues such as broken links, optimised content, navigation issues, user experience, In-depth target keyword analysis and robots blocking your website from ranking on Google. These factors determine whether your website is fully optimised for search engine traffic. Our detailed analysis will give you a deeper insight as to why your site is not generating quality traffic.
Use campaign reports to analyse your marketing efforts, the return on investment (ROI) of your campaigns, track the engagement of the targeted audience and identify possible opportunities from the campaign data.
Generate revenue from your website by using our Ad Exchange where brands can buy ad space on your site.
Yield Management is the process of filling and monetizing the remnant ad space on the Publisher website, by finding which buyers will have access to how much inventory, at which time, through which buying channels and at which CPMs. (Cost per mille for every 1000 impressions.)
This is done by setting up pricing rules in which you select your targeting criteria as well as set a floor price to those targeting criteria. The floor price is a CPM that you would like the market to pay for the inventory that you allow within the auction.
Throughout the Yield Management process, data is analysed to optimise the findings for increased revenue opportunities.