Branding is one of the most powerful factors one has to consider when starting a business off the ground. How you present your business plays a big role in how your target market and the rest of the audience make sense of who you are and what you do.
Given how competitive the market is, developing an effective branding strategy for your business (large or a small) can help you stand out from your competitors and reach your targeted audience. But what exactly does branding mean?
A brand is a visual representation that identifies your business services or products from others such as the company name, logo, or designs. It’s about your business’ identity.What comes to people’s minds when they think of your small business? How the values of your business stand through the promise you made to them as consumers? And what differentiates your business service offerings from your competitors.
Your branding is what will entice new consumers to your small business and keep your existing customers satisfied. It is all about building a relationship with your customers and keeping in mind that you constantly have to nurture this relationship.
Consumers want to know that they are in business with real people, not robots. Knowing that their favorite brand has a character keeps them at ease because then they know when they voice out their dissatisfaction at the store or online, they will be heard and a solution will be made.
This clearly means that there are various areas that are used to develop a brand and these include online branding and IRL (in real life) branding. Online branding: With technology constantly evolving every business needs a website and social media platforms as part of their online brand presence. A survey conducted recently reveals that 85% of consumers are comfortable with doing business with brands that have a website, social media pages, and an online brand presence.
In real life branding: Most brands make use of brand ambassadors and influencers to achieve this kind of branding. Making use of a real person to do positive reviews on your products and services is very effective to have consumers trust your brand. Both these branding elements work together to create a strong and established brand.
Whether you feel your brand is not hitting the mark or you feel it’s time to rebrand so your business can stay top of mind for consumers.
Contact us today and let us help you reevaluate your branding strategy.