With over 65 million users, Linkedin has grown into the world’s largest professional network. Geared towards career and business professionals, Linkedin has evolved into a B2B marketing powerhouse.
While it is an excellent platform to market your professional skills and talent, Linkedin provides practical marketing tools to assist businesses in networking and establishing new partnerships, connecting with potential clients and selling to potential consumers.
Now, if you’re a business owner, whether big or small, and it caters to other businesses (B2B), having a Linkedin profile is a great way to strengthen and grow your business with partners and clients.
What is Linkedin Marketing?
Essentially, Linkedin allows career professionals and job seekers to craft a road map of their work experience and education. However, it’s more than that. As a business owner, you’ll be able to provide more exposure for your brand to thousands of other users and companies. All you have to do is use and implement the right Linkedin marketing tools into your marketing strategy. Use it effectively, and you could potentially grow and strengthen your brand’s awareness and credibility with other businesses.
Answering the why
Unlike other social networking platforms, Linkedin is less about selling and marketing your services and products and more about thought leadership within your industry. Something important to note is that Linkedin looks down on content that continuously tries to sell.
Since the audience on Linkedin is entirely different to what you may find on Facebook, Twitter or Instagram, it requires an entirely different approach to achieve optimal results.
According to Sprout Social, businesses that market through Linkedin generate 277% more leads on average than those who solely rely on Facebook. These results indicate that if used correctly, Linkedin’s marketing tools can be effective in elevating your business.
How can this be achieved?
Tip 1: Create, refine and optimise your Linkedin profile
To create a profile that cuts through the noise, remember to keep your profile up to date. By doing this, you’ll be able to make a much more significant impact on your brand and increase your potential contact rate. Remember, your company profile is what will separate you from your personal background. Instead, it should focus on what your company does and how clients can contact you for more information.
Tip 2: Optimise your profile
No matter what type of business you’re trying to promote on Linkedin, its company profile is where it all starts. In order to attract and appeal to potential partners and customers, your profile needs to make a good impression. To optimise your profile and ensure it’s authentic to you and your brand, try to complete your profile up to 100%, showcase your skills, achievements and portfolio to your work. By doing this, you’ll be making your profile SEO-friendly, increasing its chances of being picked up by Google’s search engine ranking.
Tip 3: Create a company page
Once you’ve completed your profile and optimised it, it’s time to create a company page. By creating a company page, you’ll be able to dive deeper into who and what your business is all about.
Your company page works similarly to your page, except that it focuses more on your businesses product, services and industry. This includes content that shows a behind the scenes into your brand, industry news and polls. By creating this kind of content, your business will generate a conversation with its audience, drive social engagement and strengthen its position as a brand they can trust.
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