South Africa is on a path to economic recovery after the impact of a COVID-19 induced hard lockdown. Businesses have been forced to rethink and reevaluate their marketing strategies to include digital marketing as a core element.
One element of a marketing strategy that has proven to be successful in business growth is display advertising. Defined as banner ads, display advertising is usually graphics or text that appear in specific areas on a website page or social media platforms. Created and developed by campaign managers, banner ads ensure that your business is advertised and seen by viewers across the internet.
What exactly is a banner ad?
Display advertising is a form of graphic advertising that takes place on websites, apps, or social media platforms through the form of banners. Housed and targeted in an Ad Server, using ad tags, display ads are created so that you can increase your brand’s awareness and reach.
Available in a variety of forms, surrounded by the same principle of delivering general advertising to internet users, display ads consist of 3 formats; static image banners, gifs, and animated HTML5.
Static images are the visual images you’ll come across on a website that does not move, which usually scrolls from left to right. Your Gif display banners are the ones that contain the motion images and text and lastly, animated HTML5 display banners are banner ads that are specifically designed to offer viewers a more interactive and engaging experience.
Commonly charged on a cost per click (CPC) basis, a display ads performance is calculated through a click-through rate (CTR). This rate is then calculated by looking at the number of clicks that were achieved on the ad and then divided by the number of impressions served to generate those clicks, with a 0.25% CTR benchmark in the industry.
How can we help?
As a digital service provider, we are constantly keeping up with new trends, so that you don’t have to. From display advertising campaigns to social media campaigns, we do it all. With access to the second biggest platform in South Africa, boasting a network of 30 million monthly page viewers, we can advertise your brand to new and existing markets across multiple titles such as the Cape Argus, Cape Times, and The Star.
Our team of experts in campaign management and ad operations can strategically create and develop ad campaigns that are designed to capture your desired audience.
Expose your business to millions and increase your brand’s reach and potential leads today.
Contact us at and book a consultation today!
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