If you’re a business owner that has a website you’ve probably heard or have been told about the importance of SEO (search engine optimisation). When it comes to owning any website or e-Commerce, to be discoverable online, you need to ensure that you have a strong SEO strategy in place.
Integrating this specific marketing tactic is crucial in strengthening your business’ online presence and to build and grow your business, investing your time and money into an effective SEO strategy is necessary.
What is SEO?
Considered an essential digital marketing tool, SEO is made up of different elements and knowing exactly how they work is essential when trying to grow your business. Simply put, SEO is the process one takes to improve and advance their website in ways that help increase search engine rankings.
By implementing an effective SEO strategy, your website will become more visible, which can result in more traffic and more leads.
Beyond its search engine capabilities, SEO is also a great tactic to help build brand awareness, brand trust and credibility and brand loyalty from customers.
Evaluate and know your keywords
When it comes to SEO, everything revolves around keywords. When it comes to creating and building a strong SEO strategy, creating a list of viable keywords is the first step.
To do this, you need to identify the types of phrases users are searching for on search engines when looking for products or services. By implementing keyword research, you’ll be able to step into the shoes of potential customers and know exactly what they’re searching for.
Incorporate high-quality content
Creating quality content for your business should be the foundation of your website and its structure. It ensures that you’re strategically implementing relevant keywords across all of your content. Creating informative and relevant content will also help your business attract an audience within your specific niche and increase your website’s search engine ranking.
Strategically using your content can also help generate a higher click-through rate and because more users will be clicking on your content, Google will take note of this and improve your search engine as your content will be viewed as relevant.
Identify your goals and KPIs
Another important step in creating a strong SEO strategy is to establish a goal and key performance indicator (KPI). To end up where you want, establishing a plan of action and objection allows you to track and measure your success.
While goals and KPIs are used interchangeably, goals refer to the outcome you would like to achieve whereas KPIs refer to the metrics that showcase the progress towards the goal you’ve set.
By deciding in advance what your goals and KPIs are, whether it’s generating more click-through rates, increasing user engagement or maintaining a low bounce rate, having them allows you to keep your objectives at the forefront of your decision making.
Add value and trust to your business’ website with a strong SEO strategy. Contact us today.