As the nation experienced its second wave, the economic impact of this pandemic has had a devastating impact on businesses. It has caused unprecedented levels of disruption to both our personal and professional lives and has left many businesses wondering how to adapt and reconnect with their customers.
Increase your brand’s online presence
As more people spend their time online, social media platforms have become a crucial source for business. Having a visible and engaging social media presence will help your business reconnect and maintain its customer base.
This pandemic has led to an increase in online media consumption and, in order to survive these uncertain times your business needs to be able to adapt the challenges presented.
In this instance, community is key. With customers looking for ways to engage with businesses, having a social media strategy in place allows brands to connect with audiences in a more meaningful way.
Keep in touch
Digital transformation continues to spike and the volume in email marketing campaigns has increased, with email revenue up by 86%. With so many ways to reach customers, your business can’t afford to ignore a tool as valuable as email marketing.
According to stats taken from Statistas, global email use has amounted to 3.9 billion users and no matter how small or large your business may be, it has the potential to reach and connect with its customers in an instant.
With so many customers receiving marketing emails, if executed properly, email marketing can provide your business with a high return on investment.
Build your trust
With the future remaining uncertain, now is the time to double down on your marketing and content efforts. Now more than ever people are looking for content with quality messaging they can trust.
By ensuring you deliver authentic messaging and quality content, your business will be able to show that it empathises with its customers. Showcase how your business is prioritising its employee and customer health and well-being.
While we may still be far from everything returning back to normal, due to the current situation in our country (and the whole world) finds itself in, it’s important that we adapt to the new normal and reconnect and create the ultimate customer experience.
Looking forward, the only way to survive these uncertain times is to take your business digital. Ride out and flourish by digitally transforming your business.
Reconnect, strengthen and maintain your customer relationship with Volt Africa. Reach out to us at https://volt.africa/contact-us/ for a quote now!