Dynamic and constantly changing, social media has showcased measurable results in leads, sales and branding. Video is no exception.
It has become one of the most important marketing tools for a digital marketing strategy. According to Cisco’s Annual Internet Report, 80% of all traffic will consist of video by 2021
While it may seem simple at a glance, many elements go into video, including sound, details, b-roll, captions, post-production, scripting and length. Simply put, you’re compressing detailed information in a few seconds, that still needs to convey its intended meaning. And depending on your budget, you’ll also have the choice of which video format you would like such as corporate, explainers, interviews or video ads.
With more than 65% of SMEs and large organisations viewing video content as one of the most engaging forms of content, the question is: Are you using video content to your business’s advantage?
Just like Google’s search engine, social media platforms are slowly operating at the same level as a search engine. This means your video should be optimised as if it was for search engines. This includes creating relevant content, compelling headlines, descriptions and relevant hashtags. The more engaging your video, the higher the chances of your brand showing up across social media channel search engines.
Generating 1,200% more shares than text and images combined, videos can lead to a significant financial payoff. With 90% of customers stating that product videos help them make buying decisions, 64% says that watching a video makes them more likely to buy. To ensure potential conversions, your video must have a strong CTA (Call to Action). Representing your virtual handshake, if the viewer has watched the entire video, your CTA will direct them into taking a specific action (eg. visiting your website and making a purchase).
Tell your brand’s story
By simply using video content in your social media marketing strategy, you’ll be creating a narrative for your business. You’ll not only have control over how you would like to tell your brand’s story but you’ll be able to build an emotional connection with your audience that’s not only entertaining but informative too. By keeping it short, insightful and entertaining, you’ll be creating a direct experience that fills your audience’s user journey.
Quality video content is key
While it may be much easier and convenient to produce, edit and share your video content on your own, having professionally filmed and edited videos allows you to capture your brand at the highest quality possible.
At Volt Africa we’ll tell your brand’s story through our professional video production services. We understand how important it is in telling your brand’s story which is why we recommend using our video production team.
With experts in videography and post-production, we’re not only equipped with the best resources but we’re also a dedicated team who aims to plan, shoot and capture the perfect shot that will allow you to personify your business.
Strategy is everything
It’s important to remember that the video content has to form part of an overall social media strategy. Our diverse and highly skilled Content Team can develop one for you. With our social media management services, they’ll even create the content, post it, monitor and provide you with performance reports.
You just need to know what you want to accomplish and we’ll handle the rest.
Contact us today for an obligation free quote