Each organisation is different and thus requires a similarly different working strategy for efficiency. This notion is the same for departments in our company too, and every manager has their own preferred set of tools to make their work easier and thus produce better results. We have compiled a list of tools recommended by our AdOps manager, Adele Stuart, that every employee/team can use to their advantage.
South Africa is on a path to economic recovery after the impact of a COVID-19 induced hard lockdown. Businesses have been forced to rethink and reevaluate their marketing strategies to include digital marketing as a core element.
Thanks to COVID-19, having a social media presence is no longer optional. It is now an essential component to every business’ marketing strategy because of how it aids businesses with reaching more customers, creating brand awareness, generating leads and gaining valuable insights.
The debate between traditional publishing and digital has been one that has gone on for many years but as the world continues to evolve digitally, more people are consuming online content. And thanks to the internet, businesses now have the opportunity to target a much wider audience that will find their products and services of value.
Just like any other marketing strategy, web development requires effective planning and strategising in order to make an impactful and lasting impression. The digital space is constantly changing and with more startups and businesses going digital, we need to implement both digital marketing and web development strategies.
Now more than ever, having a website for your business is non-negotiable when establishing or strengthening your brand’s online presence and credibility. And it doesn’t have to be an expensive or time consuming task.
Just like any other marketing strategy, web development requires effective planning and strategising in order to make an impactful and lasting impression. The digital space is constantly changing and with more startups and businesses going digital, we need to implement both digital marketing and web development strategies.
As the economy reopens, the easing of restrictions in various sectors has many businesses preparing to return to the new normal. While many businesses have had to close their doors, those that have survived now have to adapt to life during a pandemic.
In an impersonal digital world, consumers are craving personality and connection, when it comes to the content we consume, video content is amongst the top. With the ability to grab an audience’s attention within a matter of seconds, video marketing has become a key player in businesses marketing strategies.
