Since the Covid-19 pandemic hit, consumers have had to change some of their buying behaviour by purchasing food and clothes online as much as they can. For business, the competition is tougher than ever and it’s no longer acceptable to provide customers with subpar products or services.
Branding is one of the most powerful factors one has to consider when starting a business off the ground. How you present your business plays a big role in how your target market and the rest of the audience make sense of who you are and what you do.
The fusion of technologies in today’s society has brought about a new age and big changes for many small businesses. While many larger businesses and corporations are riding on the 4th Industrial Revolution, it’s our small enterprises that are facing the challenges of going digital. Digital changes and transformations which used to take years are …
Running your own business is not always an easy job, especially when you have to compete against larger and already established businesses. Despite working in the same industry, SME’s and large businesses have significant differences. SME does not only differ in size but most of them have different business goals in minds, finance structures, and market niches.
The fusion of technologies in today’s society has brought about a new age and big changes for many small businesses. While many larger businesses and corporations are riding on the 4th Industrial Revolution, it’s our small enterprises that are facing the challenges of going digital.
We live in a society driven by technology, our daily lives nearly consumed by it and with the internet at our fingertips, countless industries, especially the marketing industry, have been able to benefit from this digital transformation.
Representing a majority of enterprises in all economies, small businesses continue to constitute a vast amount of a country’s employment virtually worldwide. However, with limited access to finance and a majority of small businesses in South Africa generating revenue of less than R200 000 annually, a lot of SME’s are now struggling in the country.
Social development within our nation is crucial when it comes to the economy’s growth. It can be seen worldwide, that over recent years SME’s have played a pivotal role in the economic development of any country particularly in developing countries.
Affecting countries worldwide, Covid-19 has become a global pandemic. Its rapid spread around the world has resulted in an increase of confirmed cases in several countries, whilst also affecting many small businesses, causing an extreme impact on society.
