As social media continues to evolve, with new features being added constantly, users are becoming more active and engaged thereon. One feature that has gained traction across multiple platforms such as Facebook, Twitter, Instagram and LinkedIn, are stories.
As social media continues to evolve, with new features being added constantly, users are becoming more active and engaged thereon. One feature that has gained traction across multiple platforms such as Facebook, Twitter, Instagram and LinkedIn, are stories.
As more people spend their time online, studies have shown that the amount of screen time spent on messaging apps such as WhatsApp and Facebook Messenger, exceeds the amount of time spent on social media platforms.
Dynamic and constantly changing, social media has showcased measurable results in leads, sales and branding. Video is no exception.
The fusion of technologies in today’s society has brought about a new age and big changes for many small businesses. While many larger businesses and corporations are riding on the 4th Industrial Revolution, it’s our small enterprises that are facing the challenges of going digital. Digital changes and transformations which used to take years are …
Ranking in Netflix’s “Top 10” list, The Social Dilemma focuses on various ways social media and tech companies have manipulated human psychology to rewire the way we think and act in society. While the documentary’s main focus lies on what’s wrong in the tech industry and how it acts as a marketplace that trades in human futures, we also have to look at what’s right in the tech industry.
Influencer marketing has taken the world by storm and is now considered a fast and effective marketing strategy for businesses to use. Yet it’s still seen as a grey area for many brands in their marketing strategies.
South Africa is on a path to economic recovery after the impact of a COVID-19 induced hard lockdown. Businesses have been forced to rethink and reevaluate their marketing strategies to include digital marketing as a core element.
Thanks to COVID-19, having a social media presence is no longer optional. It is now an essential component to every business’ marketing strategy because of how it aids businesses with reaching more customers, creating brand awareness, generating leads and gaining valuable insights.
